African beauty over the course of the 20th century is in the spotlight thanks to the latest instalment of the cult “100 Years of Beauty” series, focusing on Ethiopia.
Starring model Feven G, the film takes us on a whistle-stop tour of looks from the 1910s to the present date.
The first look sees Feven sporting a row of neat cornrows braided back into a dramatic ponytail for a bold and playful effect, which is confirmed by the addition of a choker necklace and a chunky ear cuff, hidden under a colorful headscarf.
The Twenties herald a much more pared-down look, comprising a chic updo, thinly-plucked eyebrows and no jewelry. It’s all change for the Thirties, which require a voluminous afro and a natural makeup-free style.
A slightly messy chignon is the look du jour of the Forties before full-on glamour takes over for the Fifties, portrayed through shimmering red lipstick, elaborate stud earrings and slicked-back hair neatly parted and tucked into a bright yellow scarf.
A bobbed hairstlye and candy pink lipstick capture the sweet aesthetic of the Sixties, while a berry lip and carefully-arranged hair flicks create a more dramatic vibe for the Seventies.
Acidic pink eyeshadow, red lips and plenty of bling offer up a punkier Eighties style while a top knot complete with a double helping of gold scrunchies perfectly captures the look of the Nineties.
The new century brings with it a smoky eye, slick ponytail and hoop earrings, before the current decade takes over, heralding a pretty and free look in the form of bright lipstick and long, loose flowing hair.