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October 03, 2015 | Last Updated 10:31 PM
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Life & Style
Jul 24 2013 11:21AM
Vibrating bicycle seat?
Woman riding a bicycle. Picture: Gallo Images
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TNA Reporter and Relaxnews

Riding a bicycle will never be the same again.

An adult store in Britain has reportedly invented 'Happy Ride', a bicycle cover seat that vibrates.

SexShop365, have decided to make exercise a little more 'pleasurebale' by creating a seat cover fitted with a controllable vibrator. 

The seat cover, which was inspired by erotic novel 'Fifty Shades of Grey', has been 'designed to fit all seats', Daily Mail reported. 

“Thanks to the UK’s cycling boom and the building obsession around next year’s Fifty Shades Of Grey movie, both adult toys and cycling are firmly on the public radar,” Claire Bowden was quoted by the Inquisitr as saying.

"It was only a matter of time before the two were combined to make your daily cycle even more pleasurable,” Bowden adds.

The movie adaptation of erotic novel Fifty Shades of Grey is due on August 1, 2014 in the US. The film is scheduled to start shooting at the end of 2013, with scriptwriting still in progress.

Published in 2011, this three-part saga -- "Fifty Shades of Grey", "Fifty Shades Darker" and "Fifty Shades Freed" -- sold more than 70 million books (paper and digital) throughout the world.

Bowden says the seat was also inspired by a demand for 'for exercise related adult toys' Daily Mail reports.

“We are always promoting new ways to excite your love life, and the Happy Ride is a brilliant way to enjoy exercise, the sunshine and pleasure in one,” Cosmopolitan magazine UK quoted Bowden as saying.

And it seems exercise has become a 'pleasurable' activity.

In 2012, a study found that 15% of women can experience orgasms, dubbed "coregasms," from physical activity.

Published in the journal Sexual and Relationship Therapy, researchers from Indiana University in the US surveyed 370 women who'd experienced sexual pleasure or climaxed during exercise, many of whom had the experience ten or more times. Most of the women reported that they weren't having sexual daydreams and that they couldn't control the onset.

Of the findings, researcher Debby Herbenick said that "they suggest that orgasm is not necessarily a sexual event, and they may also teach us more about the bodily processes underlying women's experiences of orgasm."

What workouts produced the most fireworks? Abdominal exercises were especially potent. The top pleasure generator in this category was a contraption known as the "captain's chair," where the user supports her arms and back against a frame, and she repeatedly raises her legs into a sitting position.

Women also reported orgasm-inducing effects from weight lifting, climbing poles or ropes (bootcamp anyone?), yoga, and biking and spinning classes.

"Magazines and blogs have long highlighted cases of what they sometimes call 'coregasms,'" Herbenick added. "But aside from early reports by [Alfred] Kinsey and colleagues, this is an area of women's sexual health research that has been largely ignored over the past six decades."

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