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September 30, 2014 | Last Updated 7:47 PM
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Life & Style
Nov 25 2013 3:55PM
 
Lady Gaga channels Donatella in new Versace campaign
Lady Gaga. Picture: Relaxnews/Versace Facebook page
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The popstar has taken on a striking resemblance to her friend Donatella Versace in the fashion house's latest campaign.

"Versace is proud to confirm that Lady Gaga is the face of its Spring/Summer 2014 campaign," announced the brand on their Facebook page this weekend. As widely rumoured, Gaga was shot by famed fashion photographers Mert Alas & Marcus Piggott.

The 27-year-old appears in the images draped across a couch, with long "Versace platinum blonde" hair (while the brand can't claim ownership over the hair colour, Gaga's 'do' is certainly rather reminiscent of Donatella's super-straight super-blonde tresses).

In the main campaign shot the singer wears a lilac-colored bandage dress with the brand's famous Medusa head emblem appearing on chunky silver accessories: "the campaign shows how Lady Gaga completely captures the Versace essence: creative, experimental, fearless," trumpeted the Italian label.

To add to the all-out Versace onslaught, Gaga then made an appearance at the American Music Awards Sunday night in a series of custom Versace looks, performing in an Atelier Versace Swarovski crystal structured jacket and crystal pleated skirt, which she removed to reveal a matching crystal bodysuit.

-Relaxnews

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