Hardrock Cafe's legendary burger. PICTURE: SUPPLIED
Mzansi, get ready to rock and roll as the legendary Hard Rock International, owner of one of the world’s most recognised restaurant brands, wraps up plans to bring its iconic culinary and musical culture to Johannesburg.
The New Age happened to be among a few select media outlets invited for a sneak preview of what the newly constructed entertainment destination will offer to its elite client base.
The venue is located in the hip and happening Nelson Mandela Square in Sandton.
In true hard rock style the new state-of-the-art design style features a unique mix of upscale amenities, modern technology and an extensive collection of memorabilia from famous contemporary musicians from across the globe.
Handpicked by Hard Rock’s expert team of memorabilia designers led by David Holle, some of the items – as authentic as you wish them to be – include the military-style coat Mick Jagger’s wore during The Rolling Stones’ Steel Wheels 1990 world tour, a velvet jumpsuit Whitney Houston wore in one of her concerts, Black Eyed Peas frontman will.i.am’s stylish boots that were featured in the front cover photo of the group’s 2005 album, Money Business, and the mesh hairpiece Rihanna wore in the 2010 video of her smash hit, The Only Girl In The World.
Only four South African artists have been able to secure a spot at the trendy venue.
Rapper AKA has donated the custom-made black jacket he wore the night he won the Sama award for best male artists in 2012 and another concert outfit by local rocker Arno Carstens is also featured in the collection.
Local R&B crooner Danny K’s colourful sneakers (which were specially hand-painted for him in New York) and a signed guitar from top selling Christian band TREE63 are also among the items on display.
Unique to Jozi – with the sole purpose of giving guests an unparalleled leisure experience – Hard Rocks Cafe designer, Soda Design, has upped the ante with cutting-edge décor.
You will also find the latest surround sound systems and innovative staging, which will play host to the venue’s iconic and highly charged live music performances.
Combining the classic with the latest technology, a 52-inch interactive touch screen will enable guests to virtually explore, access and expand the Hard Rock’s famed music memorabilia collection from locations around the globe with a single touch.
Famous for its scratch menu that includes the famous Legendary Burger Collection, the cafe seats a little over 200 people and features aged leather American diner-style banquette seating, a backstage area, a VIP dining area and raised, fully padded booth seating.
What else could a rocker ask for?