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National & Provincial
Jun 4 2012 8:23AM
 
Mixed reactions for Nandos 'diversity' AD
Khoisan man in the Nandos advert. Picture: You Tube
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Gugu Myeni

Controversial fast food chain Nandos latest 'diversity' advert has received mixed reactions.

 According to The Cape Times on Monday public broadcaster SABC refused to flight the advert because of its alleged "xenophobic undertone".

The SABC reportedly told Nando's that the advert violated the Electronic Communications and Transactions Act and the Advertising Standards Authority Act.

The 'diversity' video begins with a few people jumping over a fence at the South African border, followed by a voice-over which says: "You know what's wrong with South Africa? It's all you foreigners."

It then shows locals of different races such as Ghanians, Nigerians, Afrikaaners, zulu's sotho's disappearing in puffs of smoke.

At the end of the advertisement the only person left, a Khoisan man, says: "I'm not going anywhere. You found us here."

Social networking site Twitter users however disagree with the public broadcaster and seemed to be more impressed by the advert.

 @thirushareddy tweeted: "What a surprise, the #sabc is refusing to air the #nandos diversity ad. i personally dont see how stating facts can be viewed as offensive."

@Captain_Nacho said: "The Nandos "South african diversity" ad is genius, once again. This is what advertising is about. Take notes MTN, vodacom, cell c."

 ‏@SimbaMudereri: "Hahahahahahahahaha!! Hai! #Nandos ad execs are forever smoking something very potent! That no foreigners diversity ad killed me..."

@Danneville: "#Nandos nails it on the head again with their Diversity ad"

@Craig_Stack tweeted: "The new Nando's Ad is absolutely brilliant"

While ‏@The_Inksmith thought the ad is bound to get Nandos into 'legal' trouble.

Nandos, known for its controversial and witty advertising have previously come underfire and have had to pull some of their advert from being broadcast.

Last year the franchise pulled their Zimbabwe president Robert Mugabe 'dictator' ad after its staff in the country allegedly received threats.
 
Watch video below:


Additional reporting Sapa

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