In 2008, World Health Organisation (WHO) estimated that 1.5 million of deaths among children under 5 years were due to diseases like malaria that could have been prevented by routine vaccination.
Now the United Nations Foundation (UN) has launched an online tool called Global Good Challenge which is expected to reward people by taking action using their online networks to support UN to spread the awareness of preventable diseases.
According to prweb.com one of the prizes include VIP backstage passes for a Lady Gaga concert, MTV Video Music Awards tickets, and a visit to the set of “The Celebrity Apprentice” for a meeting with Donald Trump.
“The Global Good Challenge is a new way for people to use technology and social media for social good. With the click of a button each person can be a digital champion for the world and help support the life-saving and life-changing work of the United Nations,” Elizabeth Gore, Vice President for Partnerships at the UN Foundation was quoted by prweb.com.
Gore added that one of the fundamental reasons behind the initiative was to grasp the Facebook generation's attention.
“The games are a combination of simple one-question quizzes, sharing information like your ZIP code or e-mail address, and social actions such as Tweeting or following the organization on Twitter, Liking something on Facebook, or posting something directly to your timeline,” CNN International reported.
Gatesfoundation.org said that success will be achieved through the coordinated efforts of national governments, their global development partners and pharmaceutical companies.
Asked by CNN why the grab for your information and social media activity? Timothy Wirth, president of the U.N. Foundation said the project's designers are of the view that social capital was just as valuable as money.
“We're trying to reach to a lot of different constituencies and the games are a way of engaging a new younger audience, and gathering broad citizen support,” Wirth told CNN.
In 2011 Doctors Without Borders (MSF) reported that malaria and other preventable diseases remained prevalent in almost 100 countries and only about a third of them are close to eliminating the parasitic disease.
Yvonne Chaka Chaka, a South African superstar singer and Roll Back Malaria Goodwill Ambassador is one of the artists who have been very vocal when it comes to malaria.
She founded The Princess of Africa Foundation, a charitable organisatiaon to help raise awareness in order to eradicate treatable and preventable disease across the African continent.