Visitors walk past a YouTube stand. Picture: Reuters
Recent reports suggest that YouTube will soon be charging people for watching videos on the website.
YouTube, the video website that is owned by Google, plans to offer paid subscriptions to some of the content on its site later this year.
The methods of paying have not been decided but it is believed that the company will follow different models across various channels for revenue earnings.
Released reports say that there may be various methods of paying ranging from ‘pay per view’ to yearly subscriptions.
According to The Mobile Indian, subscription model is likely to be adopted for online services in the beginning but will eventually be made available for mobile devices such as smartphones and tablets as time goes by.
According to the Wall Street Journal, this move by YouTube would add a new revenue stream for the company and its thousands of content partners, and it could potentially help the site lure new video creators who want a subscription model rather than rely only on advertising.
"We have long maintained that different content requires different types of payment models," a YouTube executive was quoted on Wall Street Journal.
"There are a lot of our content creators that think they would benefit from subscriptions, so we're looking at that."
Recent statistics have revealed that over 800 million people search for content on the site each day, and over 4 billion hours of video are watched each month.