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Africa
Mar 14 2013 11:12AM
 
Zanu-PF seeks profits from Robert Mugabe fashion label
Justin Matenda, 28, a director of Yedu Nesu, makers of the Mugabe clothing label a jersey bearing Zimbabwean President Robert Mugabe's signature in Harare. AFP Photo
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TNA Reporter

Zimababwean ruling party Zanu-PF is reportedly seeking profits from a fashion label created in honour of its leader, President Robert Mugabe.

According to Vogue.co.uk, Zanu-PF wants payment from the fashion label, House of Gushungo, because it allegedly wants to protect the Mugabe brand.

House of Gushungo, which sells T-shirts, umbrellas, baseball caps and sports clothing bearing the Zimbabwe President's signature, was created 3 years ago and has managed to gain popularity in Zimbabwe's capital, Harare.

"It's an intellectual property which we have to maintain. We have allowed every Jack and Jill to do what they like about the whole thing.

"The main reason why the brand is so popular is that he is a highly intellectual leader.

"But we want to control it to make sure whoever is going to use it will have to pay something. So we are going to restrict it as a party," the party spokesperson, Rugare Gumbo said in an interview with the BBC.co.uk.

Chief executive of Yedu Nesu, which owns the House of Gushungo, says that the company received approval from Mugabe when the fashion line was launched.

"He was overwhelmed," said Yedu Nesu chief executive Justin Matenda.

"Yedu Nesu has the sole rights to market, distribute and manufacture the brand - the Robert Mugabe regalia," Yedu Nesu chief executive  revealed to BBC  stating that “Zanu-PF leader himself gave the blessing for the signature branding”.


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