SOUTH African Breweries (SAB) is set to create at least 10 000 new jobs to reduce the high levels of unemployment in the country. The beer and soft drinks giant announced last week that it would create opportunities for entrepreneurs to become part of its supply chain network.
From rural entrepreneurs to big business, SAB has laid the foundations to support entrepreneurs and to create a total of 10000 jobs in SA “by 2021” through its entrepreneurship programmes, notably the SAB KickStart, SAB Foundation, SAB Thrive and SAB Accelerator, as well as its agriculture programmes – to develop emerging farmers.
The liquor giant offers a comprehensive package of entrepreneurship support to develop small businesses from ideation to growth, transforming the supply chain, as well as investing in the potential of entrepreneurs in the broader community. Applicants to the programmes will go through a selection process.Deputy President Cyril Ramaphosa, commended SAB’s efforts in bring change to communities.
“In the face of poverty, unemployment and inequality, your ambition to create 10 000 sustainable jobs is an important investment in our economy and society.
“SAB’s focus on entrepreneurship is a commendable step towards inclusivity and sustainability in our economy and is one that will be rewarded with the unearthing of the energy and talents of those who will benefit from this programme.”
Ricardo Tadeu, zone president for AB InBev Africa and SAB said that the commitment would make a substantial contribution towards SA’s national agenda of growing the economy through creating jobs and reducing unemployment, particularly amongst the country’s young people.
“As a business that was started by an entrepreneur, we believe that entrepreneurship is the most appropriate response to this issue and will galvanise the economy,” Tadeu said. He said that they recognised that job creation was crucial for the majority of South Africans.
The commitment to create 10000 jobs is said to be over and above the public interest commitments which SAB agreed to last year with the government after the business tie-up between AB InBev and SABMiller.
Business Unity South Africa CEO Tanya Cohen said that systemically supporting entrepreneurship opportunities within SAB’s supply chain will make a meaningful contribution to enterprise development and job creation. Cohen said both of these were critical factors to transformation for inclusive economic growth.