Other Media & Marketing News
Upskill, upskill in digital skills17/4/2013 9:15
I was recently part of a discussion with a couple of media and communications leaders in the industry about new job descriptions for young talent, specifically in the communications and advertising industry.
Know your consumer well17/4/2013 9:13
It is vital today for marketers to know their consumers or their consumers won’t want to know them.
Re-engineering business3/4/2013 11:13
The manufacturing sector needs to be taught to be more customer-centric and how to have “a marketers’ eye” when sectors undergo transformation.
The proof is in the marketing3/4/2013 11:08
No company, not even one in the industrial or manufacturing sectors can afford to sit on its laurels and follow business plans set up years ago or think that because a brand is strong today, the same market will exist in a few years.
Branded entertainment27/3/2013 9:14
Media everywhere, including producers, filmmakers, events are looking for new ways to encourage advertising to consumers who grow increasingly deaf to advertising noise.
Brand design outside in21/3/2013 9:01
Companies will need to start designing brands from the outside in, by creating experiences built around a real relationship and bond with their customers. So says, Jacqui Maroun, head of user experience design at digital agency, Native.
Where the buck stops13/3/2013 8:53
As a marketer you are dealing with the magic, the client is most important and here’s how to make a difference
If you want your brand to be loved, go where no one else would dare to.
Brands ‘need marketing’13/3/2013 8:50
In a recession, brands are told to advertise more as consumers hold tighter onto their wallets.
Interactive app launched for Design Indaba6/3/2013 9:37
Absa, a long time sponsor at Design Indaba, launched an innovative app concept created by The Jupiter Drawing Room (Jhb) and developed by Bunry, as part of its Democratic Republic of Design campaign for Design Indaba 2013.
Designing a new world6/3/2013 9:31
The message from the annual inspirational Design Indaba 2013 was that we are all responsible for designing a sustainable new world and creating innovation.
No objections to this pebble dress6/3/2013 9:11
Design Indaba is no longer just a conference and expo, showcasing the world’s best design and creative innovators or incredible local design.
Hoping and dreaming at DI6/3/2013 8:59
The annual Design Indaba held last week in Cape Town delivered on its promise once again to inspire and delight.
Adding real value27/2/2013 8:18
Some good news among all the sad crime stories of the past couple of weeks was the win at the Oscars of South African film documentary Searching for Sugar Man.
Network for mega-growth31/1/2013 10:03
There is no doubt that South Africa has talent in abundance across many industries, much of it exportable.