Bhengu’s high on Gagasi deadlines Jul 30 2012 4:15PM
Steven Bhengu has a voice for radio, an eye on bodybuilding and a face that could probably do well on TV.
For now, Bhengu is flying high as a sportscaster and producer on Gagasi FM, one of the fastest growing radio stations in the country. He spends time at the gym when he’s not getting an adrenaline rush meeting deadlines. And as for TV, it does factor in his future plans.
But back to radio, at under two million listeners, Bhengu (nicknamed Peach) is part of the bid to beef up Gagasi FM’s listenership to attract an ever-growing urban, black adult, market.
He’s worked hard to get to this point. “On campus, second year, I had my first realisation at a radio career in a community radio station called Radio Al Ansaar. I had to adapt to waking up early, going to do my morning sports reports during the breakfast show and then rushing off to university (DUT) in time for lectures. It was fascinating watching more and more people getting turned on by the power of radio.”
He continued: “In the second semester of my second year – after some work with veteran SABC broadcaster Ashok Ramsarup on his Lotus FM Newsbreak programme – I had the chance to join Gagasi FM. I love it here. I had to attend lectures for half a day and rush off to the station the other half. I would then come in the next morning to catch up on class work.”
“Being an only child, I was fascinated with radio – 5fm, Metro FM, East Coast; especially Metro. Apart from my parents, it made for great company. I used to dream of being on radio. Then people told me I had a voice for radio. I started to believe them,” said Bhengu. Hard work “job shadowing” on campus paid off.
“I was taught not to be a spoilt brat and to work hard for everything and even harder to prove myself. This is a lesson I have taken into the newsroom with me.” Attending a former “white school” also helped shape his character. “It was considered to be a privilege. I found myself having to excel as friends and family were watching me closely. My parents too wanted to ensure that they were getting their money’s worth. he laughs.”
He says radio is not frivolous or glamourous yet “fun, fun, fun”. The road to radio was paved with sacrifice.
“My parents taught me I couldn’t have everything. I would have to lose some and use some – necessary sacrifice. Time off from friends after lectures, weekends or going out to parties all paid off,” said Bhengu.
He makes time for bodybuilding classes. It keeps him fit and relieves the pressure of producing and presenting sports bulletins. “Deadlines are about discipline. My work allows me to plan ahead as every hour is deadline-based. While this puts a bit of pressure on me to perform, I also get gratification every hour on the clock meeting the deadlines. Not many people can say that.”
He’s happy at Gagasi for now but warns the world: “Watch out SuperSport, CNN, FOX and BBC, here I come – with my voice for radio and face for TV. Oops or is it the other way round?” He smiles.
– MR Newswire