Chiefs, Pirates to coin it with new Vodacom deal
Soweto football giants Orlando Pirates and Kaizer Chiefs will share an estimated half a billion rands when telecommunication company Vodacom renews its sponsorship deal with the clubs at the end of June.
The lucrative deal, which is at an advanced stage, will see Pirates and Chiefs each pocket R250m in a revised five-year sponsorship deal. The current contract expires at the end of the season.
The New Age has reliably learnt that the cellular giant is offering both teams R50m a year for the next five years, an improvement from the R30m that they have been receiving for the past five years.
The deal will finally put to rest rumours that Vodacom’s closest rivals, MTN, were trying to get into bed with Chiefs when the new season begins.
“Yes it is true that Pirates is negotiating with Vodacom about a possible new deal and we are at an advanced stage,” said Pirates boss Irvin Khoza, who is out of the country. “It will be wrong of me to disclose anything as we have not concluded the deal and until then, I won’t be able shed any more information as confidentiality is also important.”
All Vodacom sponsorships are up for renewal this year. These include their 14-year sponsorship deal with Safa as they had been financing the third-tier Vodacom League.
“Please be advised that Vodacom is still busy with negotiations regarding the contracts with Pirates and Kaizer Chiefs,” said Vodacom head of corporate citizenship Suraya Hamdulay.
“Vodacom will issue a press release to the media once the contracts are signed. At this time Vodacom cannot confirm the time period of the contracts nor the value of the contracts.”
Attempts to solicit comment from Chiefs marketing director Jessica Motaung proved fruitless as she didn’t respond to our calls and messages sent to her at the time of going to press.